Prius Deflation

[drscott]

No, I don't have a blow-up Prius.

The dealer sent me quotes on 2009 Prii. I paid $28K+ in 2006; the similar package now is $22.8K. The fully-loaded package is now only $1.9K more; it used to be more like $6K more.

I assume this price cut reflects not only weaker demand, but the threat of the new Honda Insight, which is supposed to go on sale in April for a bit less (as little as $19K.)

This is Michael Chung from Toyota Sunnyvale. I am pleased to provide you a quote for a Toyota Prius.

At Toyota Sunnyvale we have access to over 11,000 new Toyota vehicles as well as hundreds of Certified Pre-owned Toyotas. So you can be sure that we will have the car or truck you want.

And, unlike non-dealer sites which do not have access to actual invoices and exclude costs such as destination fees, we provide you a complete quote upfront. In fact, we'll even show you the actual factory invoice. With Toyota Sunnyvale, the quote you see below is what you'll pay.

#1 VOLUME DEALER IN NORTHERN CALIFORNIA

2009 Prius HZ Package

Model # 1224

FE - 50 State Emissions
HZ - Base Package:
Cruise Control
Heated Outside Mirrors
15" Alloy Wheels w/Trim Ring
Tonneau Cover
Seatback Pockets
CF - Carpet Floor Mats

MSRP: $24,294
Dealer Invoice: $23,032
Toyota Sunnyvale Direct Sales Price: $22,657
Your Price after $1,000.00 rebate: $21,657

Plus sales tax and license fees.
Quote valid for 7 days and subject to vehicle availability.





2009 Prius HG Package #2

Model # 1224



FE - 50 State Emissions
HZ - Base Package:
Cruise Control
Heated Outside Mirrors
15" Alloy Wheels w/Trim Ring
Tonneau Cover
Seatback Pockets
HG - Package #2: Vehicle Stability Control,
Back-up Camera, AM/FM CD w/6 speakers
Smart Start and Smart Entry
MP3/WMA Playback Capability
Auxiliary Audio Input Mini-Plug
CF - Carpet Floor Mats

MSRP: $24,469
Dealer Invoice: $23,190
Toyota Sunnyvale Direct Sales Price: $22,815
Your Price after $1,000.00 rebate: $21,815

Plus sales tax and license fee.
Quote valid for 7 days and subject to vehicle availability.





2009 Prius HI Package #3

Model # 1224




FE - 50 State Emissions
HZ - Base Package:
Cruise Control
Heated Outside Mirrors
15" Alloy Wheels w/Trim Ring
Tonneau Cover
Seatback Pockets
HI - Package #3 Includes: JBL AM/FM 6-Disc CD
Changer with 9 Speakers, Aux Audio
Input Miniplug, MP3/WMA Playback
Capability, Satellite Radio Capability,
and Hands-Free Phone Capability via
Bluetooth; Vehicle Stability Control;
Backup Camera; Smart Key System;
Anti-Theft System; Auto-Dimming Rearview
Mirror with HomeLink.
Includes: Cruise Control,
Heated Outside Mirrors; 15" Alloy Wheels
with Trim Ring; Tonneau Cover; Seatback
Pockets. The price of this option is
included within the base vehicle MSRP
above.
CF - Carpet Floor Mats

MSRP: $25,649 Dealer Invoice: $24,258
Toyota Sunnyvale Direct Sales Price: $23,883
Your Price after $1,000.00 rebate: $22,883

Plus sales tax and license fees.
Quote valid for 7 days and subject to vehicle availability.





2009 Prius NL Package #5

Model # 1224




FE - 50 State Emissions
HZ - Base Package:
Cruise Control
Heated Outside Mirrors
15" Alloy Wheels w/Trim Ring
Tonneau Cover
Seatback Pockets
NL - Package #5:
Voice Activated DVD
GPS Navigation System
Smart Start and Smart Entry
SmartKey Anti-Theft with Homelink
Vehicle Skid Control (VSC)
Front Fog Lamps
High Intensity Discharge Headlamps (HID)
JBL Premium AM/FM/6 Disc CD Changer w/9 Speakers
MP3/WMA Playback Capability
Auxiliary Audio Input Mini-Plug
Satellite Radio Capability
Hands-Free Phone Capability via Bluetooth
Auto-Dimming Rear-view Mirror
Rear Back-Up Camera
CF - Carpet Floor Mats

MSRP: $26,474
Dealer Invoice: $25,001
Toyota Sunnyvale Direct Sales Price: $24,626
Your Price after $1,000.00 rebate: $23,626

Plus sales tax and license fee.
Quote valid for 7 days and subject to vehicle availability.








2009 Prius NW Package #6

Model # 1224



FE - 50 State Emissions
HZ - Base Package:
Cruise Control
Heated Outside Mirrors
15" Alloy Wheels w/Trim Ring
Tonneau Cover
Seatback Pockets
NW - Package #6:
Voice-Activated DVD
GPS Navigation System
Leather Seat Package
Smart Start and Smart Entry
SmartKey Anti-Theft with Homelink
Vehicle Skid Control (VSC)
Front Fog Lamps
High Intensity Discharge Headlamps (HID)
JBL Premium AM/FM/6 Disc CD Changer w/9 Speakers
MP3/WMA Playback Capability
Satellite Radio Capability
Hands-Free Phone Capability via Bluetooth
Auxiliary Audio Input Mini-Plug
Auto-Dimming Rear-view Mirror
Rear Back-Up Camera
CF - Carpet Floor Mats

MSRP: $27,444
Dealer Invoice: $25,874
Toyota Sunnyvale Direct Sales Price: $25,499
Your Price after $1,000.00 rebate: $24,499

Plus sales tax and license fee.
Quote valid for 7 days and subject to vehicle availability.


Since I would like to assist you personally, please give me a call and we can set a time to meet here at the dealership.

The $1,000.00 rebate expires on March 2nd 2009.

Regards,

Michael Chung
(408) 716-1823
Toyota Sunnyvale
408-716-1810
898 W El Camino Real
Sunnyvale, CA 94087

Comments

[ricksf.livejournal.com]

Clearly, you need an Extreme Bentley (coming in March. And it's flex fuel too!)...

http://www.extremebentley.com/